Go Customer Friendly, NOT Google Friendly
There are many blog posts out there, which aim to guide people on how to please Google. I’d like to start off by saying, that you are going to find this relationship to be quite one-sided. I hate to break it to the business owners out there, but Google does not care for you at all.
To clarify that, I mean to say Google does not care for businesses. What they do care about is the end user. Which, as fate would have it, is also your customer base.
Now, this is beside the point, but here is a shameless plug for SEO Rank Up.
First and foremost, let’s start at Google, and some of the guidelines they want you to follow:
- Google Guidelines
As many of you know by now, there is a list of guidelines that Google wants people to follow, let’s take a look at some of them.
- Page Load Speed: Everyone knows, that a quick loading website has an advantage over a slow moving website, in this day and age, if your site takes more than 3 seconds to load, you’re toast.
- Content: Content, Content, Content is what is being shouted from the rooftops. What Google means by this is engaging content that keeps your readers interested.
- No “404 Page not found” Errors: How annoying is it when this comes up? Is this website even in business anymore?
- Alt Tags for Images: Don’t you want your brand new product photo’s to be found on Google’s image search?
As you can see, every one of these guidelines helps the end user find and use your website easier. There’s a whole host of other guidelines which do the exact same thing. Google wants you to cater to your customer base in the most effective manner possible.
- Your Customer Base
As many of you who are starting out in digital marketing for your business already know, you need to get yourself out there in front of your customers. While Google is your platform, it shouldn’t be why you implement the strategies that you do.
Your number one priority, must be your clients or potential clients. It is they, who will buy from you not Google. The guidelines Google sets out are a great starting point. In saying that, you can’t just follow the guidelines step by step and then stop. You must go above and beyond, constantly searching what it is that your customer base likes, and adapting to have that product or service readily accessible to them.
- Google Penalties
For the majority of people out there, you will not experience a Google penalty, because you’re doing the right thing. Don’t get hung up in pleasing the “Google gods” due to fear of getting a penalty to your website. It’s very simple, just like when you were a kid, you know when you were trying to cheat the system. If you get that feeling, then stop what you’re doing, because you may be working your way towards a penalty.
In comparison to that, if you just set out to please your customers, you won’t even need to worry about a Google penalty. If you do the right thing by your clients, believe me Google is going to leave you alone.
What This Means For You
A lot of people stress out when it comes to SEO. This is mainly due to a misunderstanding that Google is out to get you when you step out of line. By concentrating your efforts on pleasing your customers, and making their online life easier by your digital efforts, you will not have this stress.
I understand it’s easier to look at Google and just go through their checklist. It is much harder to do the research on your customers, and find out what they want. Find out what makes them buy, find out what makes them come back. In doing so though, you will have a much clearer understanding on where to take your digital strategy. Instead of “I’ve done everything Google told me to do, now let’s pray for customers”. It’s not easy, but nothing worth it ever is.
Author: Andrew Vilbar, Director at SEO Rank Up
Founder of SEO Rank Up, Andrew is passionate about all things digital. From Nintendo in Grade 2, all the way up to the present day, he’s constantly nerding away. He’s passionate about working as a team, with his clients to achieve desired goals, and uses a holistic approach to digital marketing.