In this episode of The Razor Sharp Show, Ray Milidoni chats with an amazing personal brand specialist, author, award-winning business owner and speaker, Lauren Clemett.
At 8 years old Lauren was told she had ‘word blindness’ and would never be able to read or write properly, yet she went on to become a five time best selling author. Using her dyslexia as her greatest asset to understand how the brain sees brands.
For over 25 years Lauren worked in a world leading advertising agencies including Saatchi & Saatchi, Ogilvy & Mather and Clemenger BBDO as Production Manager and Brand Manager for international corporate AXA, as well as owning her own advertising agency.
She owns her own personal branding consultancy, the Ultimate Business Propellor and created the award winning Authority Rocket program which has helped hundreds of professional services providers around the World, to become well known, well paid & wanted.
At the beginning of the chat, we talked about the difference between a personal brand and business brand. We chat about how Lauren helps people create their own personal brand and making it work.
Lauren also shares some tips on what to do so you stand out in the flood of brands that are everywhere, she also shares great tips on how to reach out to your target audience.
We also encourage people who are working on their branding to have patience as it takes time to get established, Success for her is just taking things slow and not rushing into things.
Thank you for listening…
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